Monday, October 29, 2012

Begin Using These Redecorating Ideas To Raise Valu | Home Town

If you are stressed out about caring for redesigning about your house, you might be one of many. Like whatever else, doing a proper redecorating work demands the correct assistance and knowledge. This post features great plumbers cape town tips and recommendations that will help you make your following home remodeling task a hit.

Plumbing related

If you are going to perform an redecorating in your residence, make sure that your routine maintenance problems are resolved initially. Don?t put in granite surfaces in case the domestic plumbing or cabling is out of date and needs mending. You could find yourself needing to rip out what you?ve carried out in the near future. Additionally, purchasers in today?s industry need to know how the property they can be purchasing is within good condition. And, you will never know when you may need to market up.

If you are performing a redesigning venture that requires demolition, slow down and take some time. It could be interesting to smash that wall open, however you could injury architectural works with, plumbing, or electric powered connections. This is also true of taking down units and also other furnishings. When you?ve demolished it, it can?t be set back again, so pay attention to what you?re performing.

To the price range-minded homeowner taking care of a pipes home improvement task, plastic-type Pvc material piping helps make an entirely appropriate replacement for costly copper piping. Pvc material is substantially examined and employed for several years without the need of risk or breakdown. You can actually deal with and extremely tough. The money protected by making use of PVC does apply to much more obvious, useful home improvements.

By no means attempt to do electrical or plumbing related work yourself no matter how easy the job may seem. Engage a specialist for the job, and make certain they have every one of the correct licenses your status calls for. Should you don?t confirm that you could end up with a poorly completed task without any recourse.

Constitute a case plan well before putting the order. Be sure you take into account in which your home appliances are likely to go and where hook ups and domestic plumbing work. Also, bear in mind in which the power stores can be found across the home. These matters are very important when it comes time and energy to do the install.

Before starting your upcoming home improvement undertaking, ensure that you secure any allows that you might need to have. Something handling electric power, plumbing related or structural work will need a make it possible for. Should you aren?t sure ways to get the appropriate paperwork, it might be important to employ a standard licensed contractor to be of assistance.

Redesigning should get started with the plumbing related and also the restrooms. Bath rooms are a key room inside a household and can come up with a house feel as if brand new. It?s also just about the most rewarding upgrades to perform to your residence when someone actually chooses to offer it.

These wise ideas will give you taking a look at renovations like a skilled, which means your tasks will all travel directly for success rather than getting a higher priced, roundabout approach to getting in which you in the end desire to be. Using the right point of view and intellectual preparation, you may change your property right into a fantasy residence.

Source: http://theperpetualbeta.com/services/begin-using-these-redecorating-ideas-to-raise-valu/

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Friday, October 26, 2012

Wharton Music Center in Berkeley Heights Offers Dance Classes ...

As music in movement, dance is an integral part of Wharton Music Center?s curriculum. Under the direction of Rachel Falis, Director of Dance Programs, WMC offers classes in jazz, modern, ballet, musical theater dance, hip hop, tap, and choreography. Ms. Falis believes, ?The Art of Dance uses movement to communicate meaning about the human experience. Movement is as natural and important to human life as breathing air and dance is far more than exercise or entertainment. A powerful medium, dance expresses our values, our thoughts, our aspirations, and our fears about the lives we live and the world we live in. Dance speaks in a very special universal language, both to the performer and the observer.?

Dedicated to dance as an art form, Wharton Music Center believes that education in the Art of Dance develops the whole child. Dance education:?
? Develops a sense of body-awareness and mind-body connection?
? Expands one?s expressive range of movement and performance?
? Explores and experiences one?s vulnerabilities?
? Allows students to strive for success, dream the impossible, and attempt the unthinkable?
? Enables students personally, intellectually, and socially to contribute to their community?
? Teaches the valuable life skills of collaboration, cooperation, communication, problem solving, conflict resolution, accountability, self-discipline, self esteem, and respect.?
These life skills enable students to become well-rounded, productive members of society. Falis remarks, ?An education in the arts is an essential part of the academic curriculum for the achievement of emotional, social, and personal growth in every child.?

Dance at Wharton Music Center stresses small class size of 4 to 8 students to promote effective learning, a wonderful in- house performance space, and a dance studio with a sprung dance floor for safety and injury prevention that prolongs a dancer's career. To challenge advanced dancers, students choreograph dances that are performed in an end-of-year showcase to an enthusiastic audience.

Ms. Falis, a graduate of Montclair State University where she received a Bachelor of Fine Arts in Dance and a Bachelor of Arts in English, has been teaching dance at Wharton Music Center for five years. While at Montclair State University (MSU), she received extensive training in ballet, modern, and choreography and performed works by Jose Limon, Alwin Nikolais, Alexandra Beller and Lonne Morreton. Ms. Falis teaches dance at Ridge High School in Basking Ridge and most recently directed WMC?s ?So You Think You Can Dance? Actors Theater Project as part of its summer program. Ms. Falis is a founding company member of moe-tion dance theater, a modern dance company based in New Jersey. At Wharton Music Center, she choreographed Dear Edwina, Honk, Urinetown, Little Shop of Horrors, and Thoroughly Modern Millie. Ms. Falis is also certified in pilates through the American Athletic Association/International Sports Medicine Association and has received training from STOTT Pilates.

Ms. Falis who teaches ballet, contemporary, modern, jazz, and musical theater dance is joined by hip hop artist Rob Rivera. Mr. Rivera, a graduate of Montclair State University with a Bachelors in Fine Arts in Acting, has trained at Broadway Dance Center (NYC), Paper Mill Conservatory, and Union County Dance Center. He has performed Off-Broadway, regionally, and in national tours. Mr. Rivera is a resident choreographer and instructor for New York Sports Clubs, Lifetime Fitness, Paper Mill Conservatory as well as WMC. He has choreographed several stage performances in NYC including the all girl burlesque/hip hop show The New York City Kitties at Dekk and the hip hop performance of artist Frankee Razor at the Soul Cafe. He has also appeared on the reality pilot From Out to In as a hip hop instructor and The Tony Danza Show as a dance facilitator. Rob's most recent project was choreographing a hip hop dance sequence for the major motion picture Sibling.

Wharton Music Center, located at 60 Locust Avenue in Berkeley Heights, provides music, theater, and dance instruction, educational programs, and performances for children, teens, and adults. In addition to instruction in all instruments and voice, WMC offers classes in musical theater, dance, drama, choral music, vocal music, music theory, audio recording, early childhood music, and music for children with special needs. Offering a range of musical genres including classical, rock, jazz, and blues, WMC is one of New Jersey?s largest non-profit independent community music centers serving students in Berkeley Heights, Summit, Chatham, New Providence, Long Hill, Warren, Basking Ridge, Short Hills, Millburn, Livingston, Westfield, Scotch Plains, and other surrounding communities.

WMC offers orchestral and ensemble music education for grades 3 through 12 through New Jersey Youth Symphony (NJYS) located at 570 Central Avenue in New Providence. NJYS, one of the foremost youth orchestras in the state, has ten orchestras and ensembles for which auditions are held annually.

For more information, visit?www.WhartonMusicCenter.org?or?www.NJYS.org. Wharton Music Center is a 501(c)(3) charitable organization.

Source: http://newprovidence.patch.com/articles/wharton-music-center-in-berkeley-heights-offers-dance-classes

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Thursday, October 25, 2012

Video game with biofeedback teaches children to curb their anger

ScienceDaily (Oct. 24, 2012) ? Children with serious anger problems can be helped by a simple video game that hones their ability to regulate their emotions, finds a pilot study at Boston Children's Hospital. Results were published online October 24 in the journal Adolescent Psychiatry.

Noticing that children with anger control problems are often uninterested in psychotherapy, but very eager to play video games, Jason Kahn, PhD, and Joseph Gonzalez-Heydrich, MD, at Boston Children's Hospital developed "RAGE Control" to motivate children to practice emotional control skills that they can later use in challenging life situations.

The fast-paced game involves shooting at enemy spaceships while avoiding shooting at friendly ones. As children play, a monitor on one finger tracks their heart rate and displays it on the computer screen. When heart rate goes above a certain level, players lose their ability to shoot at the enemy spaceships. To improve their game, they must learn to keep calm.

"The connections between the brain's executive control centers and emotional centers are weak in people with severe anger problems," explains Gonzalez-Heydrich, chief of Psychopharmacology at Boston Children's and senior investigator on the study. "However, to succeed at RAGE Control, players have to learn to use these centers at the same time to score points."

The study, led by first author Peter Ducharme, MSW, a clinical social worker at Boston Children's, compared two groups of 9- to 17-year-old children admitted to the hospital's Psychiatry Inpatient Service who had high levels of anger. To qualify for the study, the children had to have a normal IQ and not need a medication change during the five-day study period.

One group, with 19 children, received standard treatments for anger including cognitive-behavioral therapy, presentation of relaxation techniques and social skills training for five consecutive business days. The second group, with 18 children, got these same treatments, but spent the last 15 minutes of their psychotherapy session playing RAGE Control.

After five sessions, the video gamers were significantly better at keeping their heart rate down. They showed clinically significant decreases in anger scores on the State Trait Anger Expression Inventory-Child and Adolescent (STAXI-CA), and specifically on:

  • the intensity of anger at a particular time
  • the frequency of angry feelings over time
  • expression of anger towards others or objects.

The gamers also had a decrease in suppressed, internalized anger that reached marginal statistical significance. In contrast, the standard-treatment group showed no significant change from baseline on any of the above measures.

The video gamers gave their therapy experience high marks for helpfulness (5 to 6 on a scale of 7). "Kids reported feeling better control of their emotions when encountering day to day frustrations on the unit," says Ducharme. "While this was a pilot study, and we weren't able to follow the kids after they were discharged, we think the game will help them control their emotions in other environments."

More studies in progress

The investigators are now conducting a randomized, controlled clinical trial of RAGE Control in the outpatient clinic at Boston Children's that adds a cooperative component. The children team up with a parent for 10 game sessions at the clinic; if either the parent's or the child's heart rate goes up, neither of them can shoot, forcing them to help calm each other. (Click here for more information.)

The research team plans another clinical trial to test whether letting children take RAGE Control home, to play with parents and siblings, will increase its effect.

In addition, Kahn is spearheading a team effort to develop toys to enhance emotional regulation skills in children too young for RAGE Control. These toys include racing cars that stop if a child gets too excited and, for even younger children, a cooperative game where children try to help each other stack blocks (if heart rate goes up, the table becomes wobbly and the blocks topple).

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Story Source:

The above story is reprinted from materials provided by Boston Children's Hospital, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Peter Ducharme, Elizabeth Wharff, Jason Kahn, Eliza Hutchinson, Grace Logan. Augmenting Anger Control Therapy with a Videogame Requiring Emotional Control: A Pilot Study on an Inpatient Psychiatric Unit. Adolescent Psychiatry, 2012 [link]

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/B1TafRr7-dE/121024164731.htm

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Video: Nest Egg Protection Plan

Sorry, Readability was unable to parse this page for content.

Source: http://video.msnbc.msn.com/cnbc/49559404/

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NHL's Islanders moving to Brooklyn in 2015

FILE - This Sept. 20, 2012 file photo shows workers sweeping the plaza in front of the main entrance to the Barclays Center in the Brooklyn borough of New York. A person familiar with the situation says the New York Islanders have struck a deal to move to Barclays Center as early as 2015. The person was not authorized to discuss the situation prior to an afternoon announcement, Wednesday, Oct. 24, 2012, and spoke to The Associated Press on condition of anonymity. (AP Photo/Kathy Willens, File)

FILE - This Sept. 20, 2012 file photo shows workers sweeping the plaza in front of the main entrance to the Barclays Center in the Brooklyn borough of New York. A person familiar with the situation says the New York Islanders have struck a deal to move to Barclays Center as early as 2015. The person was not authorized to discuss the situation prior to an afternoon announcement, Wednesday, Oct. 24, 2012, and spoke to The Associated Press on condition of anonymity. (AP Photo/Kathy Willens, File)

New York Islanders owner Charles Wang smiles during a press conference, Wednesday, Oct. 24, 2012 in New York, announcing that the Islanders hockey club will move from Nassau Veterans Memorial Coliseum in Uniondale, N.Y., and play at Brooklyn's Barclays Center starting in 2015. (AP Photo/Kathy Willens)

National Hockey League Commissioner Gary Bettman, left, chats with New York Mayor Michael Bloomberg following a press conference, Wednesday, Oct. 24, 2012 in New York, announcing that the New York Islanders will move from Nassau Veterans Memorial Coliseum in Uniondale, N.Y., and play at Brooklyn's Barclays Center starting in 2015. (AP Photo/Kathy Willens)

FILE - In this May 24, 1980, file photo, New York Islanders captain Denis Potvin (5) reaches out to touch the Stanley Cup trophy as teammate Brian Trottier, right, looks on after the Islanders won the NHL's Stanley Cup championship by defeating the Philadelphia Flyers 5-4 in overtime in Game 6 at Nassau Coliseum in Uniondale, N.Y. A person familiar with the situation says the Islanders have struck a deal to move to Brooklyn's Barclays Center as early as 2015. The person was not authorized to discuss the situation prior to an afternoon announcement, Wednesday, Oct. 24, 2012, and spoke to The Associated Press on condition of anonymity. (AP Photo/Richard Drew, File)

(AP) ? Mike Bossy's fondest memories of the New York Islanders will always have Nassau Coliseum as the cherished backdrop, no matter where the team calls home.

That doesn't mean the Hockey Hall of Famer isn't embracing the team's big move to Brooklyn.

Since the day the Islanders entered the NHL in 1972, Nassau Coliseum has been the place for them. It's where they grabbed the hockey spotlight, outshined the big, bad Rangers, and won the Stanley Cup four straight times from 1980-83 in establishing one of the greatest dynasties in sports.

But on Wednesday, the future became all about Brooklyn.

After seven months of negotiations, and offers to move the team out of New York, club owner Charles Wang said the Islanders will relocate to Brooklyn once their lease at Nassau Coliseum expires after the 2014-15 season.

"Today is today, yesterday was yesterday," said Bossy, a top star during the Islanders' glory years. "I have trouble sometimes putting myself in the shoes of the guy who won four Stanley Cups and who scored as many goals as I did because I've moved on and I do other stuff now.

"We did what we did where we did and now that is changing. It doesn't take anything away from what we did. If they would've built a new arena in Nassau County, the Coliseum would've been gone anyway. I always say that whatever you did is always in your heart and in your memories."

The move is hardly shocking and not even unprecedented. The old New York Nets left Nassau Coliseum way back when, relocated to New Jersey, and have moved into their new Brooklyn home ? the sparkling Barclays Center that will also house the Islanders beginning in 2015.

Unlike the Nets, who changed their logo and added Brooklyn to their name, the Islanders are sticking to their heritage through and through.

That is important to Bossy, now the Islanders' vice president of corporate partnerships.

"Absolutely," he said. "Charles' main goal was to keep the team local, and he succeeded in doing that. As much as people may be upset because it's not going to be in Nassau County they should be happy because he kept the team in New York."

The Barclays Center sits across the street from the site Brooklyn Dodgers owner Walter O'Malley hoped to put a baseball stadium on to keep his club in New York. He was unable to pull it off, so the Dodgers left Brooklyn for Los Angeles in 1958 and left the borough without a pro sports team until the Nets' arrival this year.

Coincidentally, the Nets hosted the New York Knicks in an NBA preseason game at Nassau Coliseum on Wednesday night.

Real estate developer Bruce Ratner, a minority owner of the Nets, was instrumental in getting the Barclays Center built and paving the way for Brooklyn to re-enter the world of sports in a major way. The building is the main part of a $3.5 billion complex called Atlantic Yards that was built by Ratner's company.

Ratner gave the credit for the Islanders' move to Wang.

"He got offers to move the team out of state ? good offers ? but Charles wouldn't do that," Ratner said. "Charles is the real hero here today."

Wang wanted to keep the team in New York despite failing to get the Lighthouse Project built on Long Island. That grandiose plan would have included a new arena for the Islanders, but it never got the necessary approval for construction.

Both Wang and NHL Commissioner Gary Bettman stated in the past that the Islanders wouldn't play in Nassau Coliseum one day longer than they had to. Wang said he had serious options to move the team far away, but stuck to his desire to stay.

"We came to the right conclusion," Wang said. "We had many offers that we looked at, but our first priority was we wanted to stay in Nassau County and then in New York."

The Islanders hope this move will help them on and off the ice. The team hasn't reached the playoffs since 2007 and hasn't won a postseason series since 1993.

Wang started Wednesday's festivities in the lobby of the new arena with a bold proclamation of "Hello Brooklyn!"

He will have to wait a few years to finally see his team hit the ice in the intimate building that is expected to hold between 14,500 and 15,000 for hockey. Wang said he has no intention of trying to get out of his Long Island lease early.

Once the Islanders settle into Brooklyn, they will begin a 25-year lease at the Barclays Center.

"The Islanders, I believe, will be strengthened because they were playing in an inadequate facility, and the fan experience here will be much better," Bettman said. "If a franchise is strengthened, that's good for everybody."

And the NHL is certainly looking for any positive news it can get as the 39-day old lockout casts a pall over the hockey world. Bettman couldn't avoid questions about the seemingly imminent announcement that regular-season games will be canceled for good.

Bettman set a deadline of Thursday for a new collective bargaining agreement to be reached with the players' association that would allow for a full 82-game season to be played beginning on Nov. 2. With no negotiations scheduled, and a divide between the sides seemingly growing wider, Bettman conceded that a shortened season is the most likely scenario.

"It looks like the 82-game season is not going to be a reality," the commissioner said

Officials in nearby Nassau County, N.Y., have struggled for years to come up with a plan to either renovate or build a new arena to replace the Nassau Veterans Memorial Coliseum, which opened in 1972. Wang, the founder of a computer software company, presented a plan in 2003 for a privately funded multibillion-dollar development of housing, retail and a new arena on the property, but the proposal foundered amid community opposition.

Wang had long threatened to move the team from its home in Uniondale after the club's lease expired. He complained that the dilapidated building is unsuited for a professional sports franchise.

"I am disappointed, too, but we're here, we're home," Wang said of the decision to leave Long Island. "It's a new place and it's only 35 minutes away by train. Come and join us and see hockey.

"I think fans want a good experience. It's not just about watching hockey it's also the whole ambience of coming to a place where you can get good food and you can see. We have Queens, Manhattan, Brooklyn fans. Westchester might be a little bit harder, but we have them all over the tri-state area."

The Barclays deal took seven months to complete and was finished Tuesday night, according to Wang.

"Brooklyn is big time and now we have the big-league sports to prove it," Mayor Michael Bloomberg said.

As recently as April, Bettman said Brooklyn might not be a viable destination for the Islanders because it's hard to reach for the team's fan base in Long Island and Queens. However, the team's announcement of a news conference at the Barclays Center trumpeted the fact that it is located "atop one of the largest transportation hubs in New York City ... accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines."

"It took us 25 minutes to get here today," Islanders general manager Garth Snow said. "We didn't turn our back (on fans). This announcement has shown that the key is that we stayed local and we got a first-class facility. We're happy that our fans are still able to come and watch us play as the New York Islanders."

Last year, voters overwhelmingly rejected a referendum ? backed by Wang ? that would have allowed Nassau County to borrow $400 million to build a new hockey arena. Earlier this year, county officials announced they were seeking proposals to open the 77-acre parcel to any developer interested in proposing new ideas for the site. An announcement on those proposals was expected to be released any day.

County Executive Edward Mangano backed the referendum as a way of keeping the hockey team from leaving, along with spurring economic development and job growth. In a statement, Mangano said an economic team will be formed to redevelop the area around the old arena. He didn't specifically comment on the Islanders.

"I am disappointed to learn of the Islanders' plan to relocate to Brooklyn," Hempstead Town Supervisor Kate Murray said. "They've been a valued part of this region's identity, and we wish the team great success in the future. We hope Long Islanders will continue to cheer for the team."

Long Island fans seemed resigned to the move for a team that won the Stanley Cup every year from 1980 through 1983 but missed the playoffs last season.

Michael Callahan of Huntington said it was a sad day for Nassau County, but "I will probably go to Brooklyn for a game. It is easily accessible by mass transit; that is a big plus. That is also one of the shortfalls of the Coliseum; there is no close train system. That is a big plus; Brooklyn is easy to get to."

___

Associated Press Writers Jennifer Peltz and Frank Eltman contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2012-10-25-Islanders-Brooklyn/id-cf24c6f519e84ffbbc557db76e2640f5

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Bobby Brown arrested for DUI

Bobby Brown is facing another DUI charge after being arrested in Los Angeles early today.

The 43-year-old R & B singer was booked at Van Nuys Jail after being arrested when he refused a field sobriety test at Ventura Boulevard and Corbin Avenue, ABC station KABC reported.

Brown's arrest in Tarzana, Calif., overnight marks his second in the San Fernando Valley district this year. In March, a judge sentenced him to an alcohol treatment program, probation and a fine after he pleaded no contest to a DUI charge one month after his ex Whitney Houston died.

Calls placed by ABC News to representatives for Brown were not returned.

The New Edition singer admitted himself into a rehab facility in August, less than eight weeks after he wed his second wife, Alicia Etheredge-Brown, in Hawaii.

Brown has long struggled with alcohol and drug abuse. He also faced a DUI charge in Florida back in 1996.

In a 2010 interview with Oprah Winfrey, Houston detailed the cocaine and marijuana she and Brown did together. Cocaine was also linked to Houston's sudden death in February.

Also Read

Source: http://gma.yahoo.com/blogs/abc-blogs/bobby-brown-arrested-dui-132509714--abc-news-celebrities.html

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Chris Brown Teases U.G.L.Y.'s Bloody 'Red' Video: See It Here!

Brown plays director and embraces his goth side for rock band signed to his new label.
By Jocelyn Vena


A scene from the set of U.G.L.Y.'s "Red" music video
Photo: Chris Brown via Instagram

Source: http://www.mtv.com/news/articles/1696061/chris-brown-ugly-red-music-video-tease.jhtml

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Fighting flares anew in western Libyan town

WADI DINAR, Libya (AP) ? New fighting flared in a hilltop town in Libya on Tuesday between fighters defending Bani Walid, a stronghold of slain dictator Moammar Gadhafi's regime and pro-government militias trying to win control.

A military spokesman, Gen. Ali al-Shekhili, said there is still some resistance, but the pro-government forces have made significant advances toward the center of the town. Large numbers of residents have fled over the past few days, he said.

The violence in Bani Walid coincided with celebrations of the anniversary of the declaration of liberation of Libya from Gadhafi's dictatorship after an eight-month civil war.

A year later, Libya is still fractured by rival militias, tribes and armed backers of the old regime, and the government is struggling to impose its authority.

There was a brief lull in the fighting on Monday.

On Tuesday, snipers took over tall buildings in the center of Bani Walid, some 140 kilometers (90 miles) southeast of Tripoli, firing at pro-government militias on the town's outskirts.

The Libyan government's move to take control of Bani Walid came in the aftermath of the kidnapping, torturing and killing last month of an anti-Gadhafi fighter by Bani Walid forces.

The country's newly elected National General Council issued a decree to arrest the men behind the killing. Efforts for a peaceful resolution through negotiations with the town's elders failed.

An AP reporter at the outskirts of the town saw doctors and nurses fleeing. A Bangladeshi doctor, who refused to give his name for fear of retribution, said that the main hospital is not functioning, with no electricity and no medical supplies. Foreign workers were seen walking 20 kilometers (12 miles) to escape the gunfire.

As night fell, commander Muftah Abu-Lefa of Libya Shield, a militia under Defense Ministry control, told The Associated Press that his forces reached the hospital, and clashes had ceased for the time being.

Farid Moammar, another Libya Shield commander, accused fighters of Bani Walid of using residents as human shields and hostages to prevent the pro-government militias from advancing into the town.

Source: http://news.yahoo.com/fighting-flares-anew-western-libyan-town-143611345.html

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Wednesday, October 24, 2012

Online Ad Survey: Most U.S. Consumers ?Annoyed? By Online Ads ...

Natasha is a reporter for TechCrunch, joining September 2012, based out of London. She arrives after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic.com). At silicon she focused on mobile and wireless, telecoms and networking, and IT skills issues, and has also freelanced... ? Learn More

Adobe has put out some more research into online advertising. This time it?s not an Index of the market but a poll of 1,250 U.S. consumers and marketers? views on online advertising. The survey?makes amusing reading at times ???almost half of the respondents agree ?online advertising is creepy and stalks you?, and more than half agree?that ?most marketing is a bunch of B.S.?. The poll also underlines the ongoing problem with online ads failing to capture people?s attention ? only in-app/in-game ads fared worse in the battle for consumers? attention, with print-based ads and TV commercials grabbing far more consumer mindshare

Almost a third of consumers (30 percent) think online advertizing is not effective, while more than half (54 percent) reckon web banner ads don?t work. Unsurprisingly a smaller percentage of marketers held those views (16 percent and 33 percent respectively).

A sizeable majority (66 percent) of consumers polled believe TV commercials are more effective than online advertising. The two most preferred places to look at an ad are print magazines and when watching a favourite TV show. But a favourite website was third in the list, just above billboards ? albeit only favoured by 11 percent of consumer respondents.

?Annoying? and ?distracting? were the two most frequently used adjectives to describe online ads, the survey found. A marginal two percent of respondents claim never to have seen an online ad

On the social media front, the survey found a small majority (57 percent) of consumers have ?liked? something on social media on behalf of a brand they enjoy. More than half (53 percent) said they would very much like to have a social media ?dislike? button.

When survey respondents were asked what they would do if they saw a friend like a product on social media, almost a third (29 percent) said they would check the product out, five percent said they would like the product themselves and a click-happy two percent reckoned they?d buy the product right away

In terms of which types of ads are considered most effective, the survey found a large proportion (28 percent) of respondents rated user-generated content as an effective ad medium. Paid search listings are considered the least effective ? with just three percent of consumers rating them as effective

Source: http://techcrunch.com/2012/10/24/online-ad-survey-most-u-s-consumers-annoyed-by-online-ads-prefer-tv-ads-to-online-want-social-media-dislike-button-and-reckon-most-marketing-is-a-bunch-of-b-s/

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Self-affirmation enhances performance, makes us receptive to our mistakes

ScienceDaily (Oct. 24, 2012) ? Life is about failure as much as it is about success. From the mistakes we make at work or school to our blunders in romantic relationships, we are constantly reminded of how we could be better. By focusing on the important qualities that make us who we are -- a process called self-affirmation -- we preserve our self-worth in the face of our shortcomings.

Self-affirmation has been shown to have powerful effects -- research suggests that it can minimize the anxiety, stress, and defensiveness associated with threats to our sense of self while keeping us open to the idea that there is room for improvement. But how does the process of self-affirmation actually work?

New research published in Psychological Science, a journal of the Association for Psychological Science, explores the neurophysiological reactions that could explain how self-affirmation helps us deal with threats to our self-integrity.

"Although we know that self-affirmation reduces threat and improves performance, we know very little about why this happens. And we know almost nothing about the neural correlates of this effect," says lead researcher Lisa Legault of Clarkson University.

Legault and her colleagues Michael Inzlicht of the University of Toronto Scarborough and Timour Al-Khindi of Johns Hopkins University posed several hypotheses. They theorized that because self-affirmation has been shown to make us more open to threats and unfavorable feedback, it should also make us more attentive and emotionally receptive to the errors that we make.

The researchers further hypothesized that these effects on attention and emotion could be measured directly in the form of a well-known brain response called error-related negativity, or ERN. The ERN is a pronounced wave of electrical activity in the brain that occurs within 100 ms of making an error on a task.

To test their hypotheses, the researchers randomly assigned 38 undergraduates to either a self-affirmation or a non-affirmation condition at the beginning of the study. In the self-affirmation condition, participants were asked to rank six values -- including aesthetic, social, political, religious, economic, and theoretical values -- from most to least important. They then had five minutes to write about why their highest-ranked value was important to them. In the non-affirmation condition, participants also ranked the six values, but they then wrote why their highest-ranked value was not very important to them. This was done in order to undermine self-affirmation in that group.

After ranking the values, the participants performed a test of self-control -- the "go/no-go" task -- in which they were told to press a button whenever the letter M (the "go" stimulus) appeared on a screen; when the letter W (the "no-go" stimulus) appeared, they were supposed to refrain from pressing the button. To increase the sense of threat in the task, participants were given negative feedback ("Wrong!") when they made a mistake.

While they were completing the go/no-go task, the participants' brain activity was recorded using electroencephalography, or EEG.

The findings suggest that self-affirmation improved participants' performance on the go/no-go task. Participants in the self-affirmation condition made fewer errors of commission -- pressing the button when they shouldn't have -- than did those in the non-affirmation condition.

But the participants' brain activity revealed an even more interesting story. While the self-affirmation and non-affirmation groups showed similar brain activity when they answered correctly, self-affirmed participants showed a significantly higher ERN when they made an error. This effect held up even after the researchers accounted for the number of errors of commission and errors of omission the participants made, in addition to their reaction times for the task.

Notably, the association between the ERN and the number of errors that participants made was stronger for the self-affirmed group. This suggests that self-affirmation enhanced the ERN response for those participants, which in turned predicted their performance on the task. The researchers speculate that participants who were self-affirmed were more receptive to errors which allowed them to better correct for their mistakes.

"These findings are important because they suggest one of the first ways in which the brain mediates the effects of self-affirmation," says Legault.

While these findings help to demystify the mechanisms that underlie self-affirmation, they may also have important practical implications. According to Legault, "Practitioners who are interested in using self-affirmation as an intervention tactic in academic and social programming might be interested to know that the strategy produces measurable neurophysiological effects."

Legault says that, ultimately, this research helps to show that "error-related distress, and our awareness thereof, can actually be a good thing."

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The above story is reprinted from materials provided by Association for Psychological Science.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. L. Legault, T. Al-Khindi, M. Inzlicht. Preserving Integrity in the Face of Performance Threat: Self-Affirmation Enhances Neurophysiological Responsiveness to Errors. Psychological Science, 2012; DOI: 10.1177/0956797612448483

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/MXT8IMa48oQ/121024150800.htm

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Washington DC JCC - Samuel Popkin, The Candidate

Washington DC JCC - Samuel Popkin, The Candidate

These are general admission seats. We are unable to accommodate special requests.


Tuesday, October 23, 2012 at 7:30 PM
Washington DC JCC
1529 Sixteenth Street, NW
Washington, DC
Website: culturecapital.com/event.php?id=21904
Map & Directions

Source: http://culturecapital.tix.com/Event.asp?Event=507862

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Psychological Wellbeing Associated with Healthy Bones

Psychological well-being may be one key to bone health.

A positive outlook, self-acceptance, positive relationships, and purposeful living are the foundation of mental well-being?and it turns out, they might build a foundation for healthy bones as well. According to the results of a study presented at the annual meeting of the American Society for Bone and Mineral Research in in Minneapolis, Minnesota, various indicators of psychological well-being are associated with healthy bone density.

?

Bone Density

Bones are comprised of living tissue that grows and changes throughout our lives. In fact, bone formation is a highly regulated process in the body?old bone is constantly being removed and new bone formed. In childhood, adolescence, and early adulthood, new bone formation outpaces the removal of old bone. As we age, however, that process reverses?and we may see a decrease in bone density.

Bone density (or bone mineral density) refers to the amount of mineral matter per square centimeter of bones. Bone density can be an indirect indicator of the risk of osteoporosis and fracture. In fact, there is a statistical association between poor bone density and higher likelihood of fracture.

?

Mental Health and Bone Density

Depression has been linked with low bone density and increased risk of fracture, possibly as a result of high cortisol or inflammation. However, the absence of depression is not necessarily the same as being psychologically healthy?so researchers set out to examine the relationship between psychological health and bone density.

Researchers analyzed data from two phases of the Study of Midlife in the United States, which included a national sample of adults who were interviewed in 1995 and 2005 regarding various areas of psychological health. At the time of the second interview, 716 participants had bone density scans of the lumbar spine and femoral neck.

The results indicated an association between bone density and various measures of psychological well-being?including a long-term positive affect, positive relationships with others, self-acceptance, and a sense of purpose in life. Each of these measures was associated with strong bone density in the femoral neck. The strongest association was for having a purpose in life.

The associations between bone density and measures of psychological health were adjusted for age, gender, race, education, financial advantage, body weight, smoking, and physical activity. What?s more?positive associations remained even after adjustment for depression symptoms. Associations were not seen for life satisfaction, autonomy, personal growth, or environmental mastery.

?

Mental Health Matters

Research will be ongoing to examine the relationship between emotional health and bone density. In the meantime, it appears that mental health and physiological health are equally important. A bone-building diet and weight-bearing exercise are important for maintaining bone health?but it can?t hurt to have a healthy outlook as well.

Reference:

Karlamangla A, et al. Psychological well-being is positively associated with adult bone mineral density: findings from the Study of Midlife in the United States. Presented at the annual meeting of the American Society for Bone and Mineral Research, October 12-15, 2012, Minneapolis, Minnesota. Abstract MO0316.

Source: http://awomanshealth.com/think-your-way-to-healthy-bones/

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Credit union branch robbed in Wellington

WELLINGTON ? The Sun Federal Credit Union branch at 805 A Patriot Drive was robbed around 3:35 p.m. today, police said.

The robber waved a pistol at two tellers, who were the only people in the bank, according to police Chief Steve Rollins, who said no one was hurt.

Rollins said problems downloading surveillance video of the suspect are delaying publishing his photo.

He described the robber as a white man in his 20s about 5 feet 7 inches tall with a blue-green tattoo on his right wrist, wearing a gray hooded sweatshirt with a red scarf around it, gray pants or gray sweatpants, black shoes and black gloves.

See Wednesday?s Chronicle-Telegram for the full story.

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Tuesday, October 23, 2012

Can I See the School Counselor? | Tallahassee.com Community Blogs

The Elemenatry School Counselor ? formerly known as the Guidance Counselor has at least six major responsibilities. These responsibilities may include individual or group counseling, ?teaching classes as a part of Special Area, Referral Coordinating, ESOL/ELL Coordinating, Gifted Coordinating, Bullying Reporting, and the weekly meetings, etc.?Depending on the size of your child?s school one person may be responsible for all of these really important tasks.

School Counselors at best had the desire somewhere in their lives to help children deal with school, life, and all that growing up in this world can offer. When I recall my favorite counselor Ms. Bliss (what a perfect name for a counselor) she had such a positive impact on my life. Facing many family issues on a regular basis at home for years was beginning to wear on my ability to make the cut for the Jr. Beta Club. I was losing my ability to function in my private life, which I had no control of, and losing control of my school life all together. Falling asleep in English everyday, the teacher sent me to see the counselor. I sat in her office and cried for hours, until she patiently waited for me to reveal my pain.

Working with children in this capacity is a double edge sword because you must intentionally know your students, their families when you can, and their teachers. But today, counselors are overwhelmed with paperwork, which keeps us from doing the human contact side of our jobs. In addition to this, ?we must have a working relationship with the the school?s social worker in order to meet the needs of the student?s and their families. Not so much for providing toys or dinners for the holidays, but for getting necessary medical coverage for dental care or in home counseling for a student and their family.

Character Education is a priority for most Elementary Counselors and the responsibilities really change in middle and high school for your students and their counselors. Character Education is a series of lessons that are promoted and taught to the children. These are characteristics we want our children to know and display to become positive productive citizens.

Make an appointment to meet the counselor and learn what he or she can do to make your child?s educational experience a positive one.

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Building Brand Ambassadors Within Your Company | Business 2 ...

As a business owner, you?re dedicated to your company. After all, it?s your baby and your sweat and tears built it. While you started the brand, you probably rely on a public relations manager and a variety of advertising mediums to share it with a wide audience. You may even rely on your customers to promote your business through word of mouth advertising. These techniques are effective, but you might be overlooking a few important brand ambassadors: your employees.

Think about it. Your employees? success is tied to that of your company. They have a lot to gain from ensuring your company grows and maintains a positive reputation on the Web and in the community. Meanwhile, customers can be fickle. Their brand loyalty can disappear after a bad customer service experience or a single price increase. Cultivate your army of free advertising agents and equip your employees to be brand ambassadors.

Encourage social networking

Some companies forbid their employees from sharing social networking posts about their jobs. With the prevalence of social networking, this policy can backfire as it leads to employee frustration and mistrust. Instead, be wise and take advantage of this important resource.?Give your workforce permission to post on their favorite social networking sites. In addition to?promoting employee goodwill, these posts increase your company?s brand recognition with a host of potential customers. From Twitter to Facebook to LinkedIn, allow your employees to share what they love about your company while expanding your business?s brand recognition. Encourage them to post all kinds of relevant content, from status updates about a fun activity at the office to tweets that end with a hashtag whose social shares you can track.

Provide training

It?s not enough for your employees to share what they love about your business. They also need to know how to answer customer questions, recruit new team members and respond to bad publicity.?With your public relations ?coordinator, make sure your employees have the resources they need to share your company?s brand accurately.?Provide training?during monthly lunch meetings, at afternoon retreats or through company newsletters. Use tools like T-shirts, magnets or other trinkets to remind employees about your company?s core brand message. Armed with the right materials, each employee receives the opportunity to be part of your brand ambassador team.

Provide a positive work environment

Your new brand ambassadors will be more enthusiastic about sharing positive reviews when they feel positive about their work environment. To create a company your employees want to brag about, promote and defend, develop a personal interest in your employees. Make every effort to value each team member and be approachable. Treat everyone with respect and promote workplace honesty and trust. Few employees can complain when they respect company leadership and know they are valued.?In addition to the value you place in each employee, have fun together. Incorporate contests and team-building events that build social connections and unity.

Consider cutting down on paperwork. Employees often complain about the frustrations of filling out forms for every little request. Instead,?sign up for an electronic service?that allows employees to schedule days off, track payroll deductions and receive electronic copies of their paystubs. Without visits to human resources, your team members can even access the information they need directly on their PC or mobile device.?Less paperwork combined with a fun and unified work environment contributes to a?positive employee experience. When employees are satisfied and valued at work, they?re more inclined to share positive posts about your company?s brand.

Are you ready to build your brand? Start with your employees. When you equip your workforce to be brand ambassadors, your business grows, your employees feel valued and your business vision becomes reality.

Source: http://www.business2community.com/branding/building-brand-ambassadors-within-your-company-0312320

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Syria exposes Lebanon's thin veneer of stability

A Lebanese honor guard carries a coffin wrapped with Lebanese flags of Brig. Gen. Wissam al-Hassan, who was assassinated on Friday by a car bomb, during their funeral procession at Martyrs' Square in Beirut, Lebanon, Sunday, Oct. 21, 2012. Thousands of Lebanese waving the national flag packed a central square in downtown Beirut Sunday for the funeral of a top intelligence official assassinated in a car bombing that many blame on the regime in neighboring Syria. (AP Photo/Bilal Hussein)

A Lebanese honor guard carries a coffin wrapped with Lebanese flags of Brig. Gen. Wissam al-Hassan, who was assassinated on Friday by a car bomb, during their funeral procession at Martyrs' Square in Beirut, Lebanon, Sunday, Oct. 21, 2012. Thousands of Lebanese waving the national flag packed a central square in downtown Beirut Sunday for the funeral of a top intelligence official assassinated in a car bombing that many blame on the regime in neighboring Syria. (AP Photo/Bilal Hussein)

Lebanese Army soldiers check a car during clashes that erupted between supporters and opponents of the Syrian regime, in the northern port city of Tripoli, Lebanon, Monday, Oct. 22, 2012. Lebanese troops launched a major security operation on Monday to open all roads and force gunmen off the streets, trying to contain an outburst of violence set off by the assassination of a top intelligence official who was a powerful opponent of Syria. Sectarian clashes overnight killed several people. (AP Photo/Bilal Hussein)

Lebanese Army soldiers patrol during clashes that erupted between supporters and opponents of the Syrian regime, in the northern port city of Tripoli, Lebanon, Monday, Oct. 22, 2012. Lebanese troops launched a major security operation on Monday to open all roads and force gunmen off the streets, trying to contain an outburst of violence set off by the assassination of a top intelligence official who was a powerful opponent of Syria. Sectarian clashes overnight killed several people. (AP Photo/Bilal Hussein)

Lebanese Army soldiers monitor during clashes that erupted between supporters and opponents of the Syrian regime, in the northern port city of Tripoli, Lebanon, Monday, Oct. 22, 2012. Lebanese troops launched a major security operation on Monday to open all roads and force gunmen off the streets, trying to contain an outburst of violence set off by the assassination of a top intelligence official who was a powerful opponent of Syria. Sectarian clashes overnight killed several people. (AP Photo/Bilal Hussein)

Lebanese Army soldiers patrol during clashes that erupted between supporters and opponents of the Syrian regime, in the northern port city of Tripoli, Lebanon, Monday, Oct. 22, 2012. Lebanese troops launched a major security operation on Monday to open all roads and force gunmen off the streets, trying to contain an outburst of violence set off by the assassination of a top intelligence official who was a powerful opponent of Syria. Sectarian clashes overnight killed several people. (AP Photo/Bilal Hussein)

BEIRUT (AP) ? Potentially the most unstable country in the Middle East, Lebanon for the most part has stayed on the sidelines of the Arab Spring, keeping up appearances as an oasis of relative modernity, commerce and good times.

But the spillover effects of the Syrian war are ripping off that thin veneer.

Beneath the surface lurk the same forces that devastated the country during its years of civil war, with simmering hatreds still dividing Muslims and Christians, Sunni and Shiites, and secular and fundamentalist groups. Outside forces are still arrayed, militias are still armed and the country seems forever on the verge of tearing itself apart.

"Of all Syria's neighbors, Lebanon is the weakest, the most political and ideologically polarized and split among sectarian lines," said Fawaz A. Gerges, head of the Middle East Center at the London School of Economics. "The fear is not if the Syrian conflict will spill over ? but whether it has already reached the streets of Beirut."

The assassination of Lebanon's intelligence chief in a car bomb Friday is threatening to upend a fragile political balance in Lebanon, a country plagued by decades of strife ? much of it linked to political and military domination by Damascus.

The funeral for Brig. Gen. Wissam al-Hassan descended into chaos over the weekend as soldiers fired tear gas at protesters who tried to storm the government palace. The demonstrators were furious at a leadership they consider beholden to Syria, blaming al-Hassan's death on the regime in Damascus.

Al-Hassan, 47, was a powerful opponent of Syria's influence in Lebanon.

In the hours following the funeral, gunmen fought street battles in Beirut and the northern city of Tripoli. Sectarian clashes killed at least five people, and on Monday cracks of gunfire rang out in Beirut as soldiers and armored personnel carriers with heavy machine guns took up position on major thoroughfares and dismantled roadblocks.

The outburst of violence appeared to be a sign of a nation hurtling toward civil war.

But this is Lebanon, where traditions of social freedoms, factional loyalties and fanaticism are held in a political balance that gives no group full power to force its agenda nationwide. When that balance is disrupted, such as by Friday's assassination, the result is another cycle of violence that the country appears powerless to escape.

It's too early to know if the al-Hassan killing will plunge the country back into war.

But his death does not appear to be having the kind of galvanizing effect seen in 2005, when former Prime Minister Rafik Hariri was killed in a truck bombing along Beirut's waterfront. Hariri's assassination sparked thundering street protests in Lebanon that forced Damascus to withdraw its tens of thousands of troops from the country after three decades.

Al-Hassan's killing, seven years later, comes at a time of deep divisions both inside Lebanon and beyond. Sectarian tensions already were enflamed over the Syrian civil war, the bloodiest and most protracted crisis of the Arab Spring.

Many of Lebanon's Sunni Muslims have backed Syria's mainly Sunni rebels, while Shiite Muslims and the militant group Hezbollah have tended to back Syrian President Bashar Assad, whose tiny Alawite sect is an offshoot of Shiite Islam.

Hezbollah, the most powerful political and military force in Lebanon, is enduring its own troubles. Backed by Iran and Syria, Hezbollah faces the possibility of losing a crucial ally if Syrian rebels manage to topple Assad.

Its reputation as a popular resistance movement already has taken a severe beating for siding with Syria against the anti-Assad uprising even after it supported Arab revolts in Egypt, Tunisia, Libya and Bahrain.

Assad's fall would be a nightmare scenario for Hezbollah. Any new regime led by the country's majority Sunnis would likely be far less friendly to Shiite Hezbollah, or even outright hostile. Iran remains the group's most important patron, but Syria is a crucial supply route. Without it, Hezbollah will struggle to get money and weapons as easily.

Despite all these divisions, there were hopes that Lebanon might ride out the Syrian crisis.

While the Arab Spring turmoil swept the Middle East, it appeared to leapfrog over Lebanon. Lebanon escaped the tumult in part because its weak government produced no dictator to overthrow ? not because the population was satisfied.

That same weakness makes the country vulnerable to manipulation by its neighbors.

Many Lebanese blame Damascus for al-Hassan's killing, saying his work was disrupting Syria's power and influence here.

He headed an investigation over the summer that led to the arrest of former Information Minister Michel Samaha, one of Syria's most loyal allies in Lebanon. He also led the inquiry that implicated Syria and Hezbollah in Hariri's assassination.

Michael Azzi, an 18-year-old interior design student in Beirut, said regional conflicts always blow up in Lebanon.

"Lebanon is becoming a country where everyone can throw their trash," Azzi said. "There are some Lebanese who are always ready to burn their country at the orders of foreign countries."

___

AP writer Barbara Surk contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-10-22-Lebanon%20on%20The%20Edge/id-7e8762b6cffa46f0ad641edab67dcfa1

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Carbon Mild Steel Sheet Information | Real Estate Home Edition

Carbon steel is unique in terms of qualities making it a sought-after material in different home or business construction projects. If carbon is the main alloying constituent, then it is called carbon steel. However, not all carbon steel products contain the same amount of carbon so there are different types based on the product?s carbon content. They are as follows:

? Mild Steel ? This carbon steel product, like mild steel sheet, contains about 0.16% to 0.29% carbon. Mild steel is relatively cheap compared to other steel variants and can be used for many different applications. This material is commonly used for construction purposes which require large amounts of steel.

? Medium Steel ? This product is strong and has good resistance to wear and tear. Medium steel is commonly used for large metal structures as well as automotive components.

? High Steel ? As the name implies, this type has high carbon content and is mainly used for the manufacture of high-strength springs, wires, and others.

? Ultra-high Steel ? This type is used for manufacturing hard products like masonry materials and cutting tools (i.e. knives, axles) and for non-industrial purposes because of its high-level of hardness and strength.

Mild Steel Sheets for Welding

As mentioned earlier, a mild steel sheet is one that has a low content of carbon in it and this type is a favourite in construction and also in industrial and commercial fabrication. It is used in about 85% of welding. Aside from the sheets, wire and mild steel pipes are also used for welding. This type of steel is welded by using resistance welding or by using gas. The great thing about this material is that it can be bent, moved, twisted or worked into different shapes as it is welded.

It is used in various types of welding such as:

? Flux-covered arc welding ? This type of welding is preferred by many when it comes to welding done in outdoor environment and makes use of a flux-covered wire.

? Gas-metal arc welding ? This type of welding makes use of solid electrode wire that is made of mild steel that is in copper colour for rust prevention.

? MIG welding ? This type of welding is one of the easiest and is ideal for welding in an indoor environment.

Suppliers

If you are interested in learning more about the different carbon steel products like mild steel sheet, there are many suppliers online that can provide you with more information especially if you want to buy the products. Since these sheets are very functional, you can use them for any of your construction and manufacturing projects to help you achieve optimal results at prices that are still within your budget.

Source: http://www.immrc.org/carbon-mild-steel-sheet-information.html

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In the blink of an eye: Distracted consumers are most likely to remember ads with subtle variations

In the blink of an eye: Distracted consumers are most likely to remember ads with subtle variations [ Back to EurekAlert! ] Public release date: 22-Oct-2012
[ | E-mail | Share Share ]

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals

Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.

"Consumers are bombarded with thousands of advertisements daily, are increasingly multitasking, and are preoccupied with everyday activities. The likelihood that they will devote their full attention to any one specific message is getting smaller every day. What impact can an ad have if consumers pay virtually no attention to it?" write authors Stewart Shapiro (University of Delaware) and Jesper H. Nielsen (University of Arizona).

Even when consumers pay very limited attention, advertising can succeed through repetition. When consumers are exposed to a print ad, an image of the ad is stored in their memory and this image becomes clearer with each exposure to the ad. As this memory becomes clearer, preference for the ad increases. Notably, this occurs even if prior exposures to the ad are extremely brief and a consumer devotes much of their attention to something other than the ad.

In a series of experiments, the authors found that this effect may actually be enhanced if one ad element such as the brand logo or product depiction changes location within an ad from one exposure to the next. Under conditions of limited attention, making subtle changes to an ad over repeated exposures may in fact be better than repeating the exact same ad or altering more ad elements from one exposure to the next. For instance, a company could create a more effective ad by placing their brand logo in the bottom left corner the first time it is shown, and then placing it in the bottom right corner of the otherwise unchanged ad the next time it is shown.

"Companies are still learning how to make the most of advertisements that are viewed quickly as a consumer searches for something else on a web page or in a magazine. Subtle changes to ads viewed repeatedly can boost advertising effectiveness in increasingly cluttered environments visited by increasingly unfocused consumers," the authors conclude.

###

Stewart Shapiro and Jesper H. Nielsen. "What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency." Journal of Consumer Research: April 2013. For more information, contact Stewart Shapiro (sshapiro@udel.edu) or visit http://ejcr.org/.



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


In the blink of an eye: Distracted consumers are most likely to remember ads with subtle variations [ Back to EurekAlert! ] Public release date: 22-Oct-2012
[ | E-mail | Share Share ]

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals

Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.

"Consumers are bombarded with thousands of advertisements daily, are increasingly multitasking, and are preoccupied with everyday activities. The likelihood that they will devote their full attention to any one specific message is getting smaller every day. What impact can an ad have if consumers pay virtually no attention to it?" write authors Stewart Shapiro (University of Delaware) and Jesper H. Nielsen (University of Arizona).

Even when consumers pay very limited attention, advertising can succeed through repetition. When consumers are exposed to a print ad, an image of the ad is stored in their memory and this image becomes clearer with each exposure to the ad. As this memory becomes clearer, preference for the ad increases. Notably, this occurs even if prior exposures to the ad are extremely brief and a consumer devotes much of their attention to something other than the ad.

In a series of experiments, the authors found that this effect may actually be enhanced if one ad element such as the brand logo or product depiction changes location within an ad from one exposure to the next. Under conditions of limited attention, making subtle changes to an ad over repeated exposures may in fact be better than repeating the exact same ad or altering more ad elements from one exposure to the next. For instance, a company could create a more effective ad by placing their brand logo in the bottom left corner the first time it is shown, and then placing it in the bottom right corner of the otherwise unchanged ad the next time it is shown.

"Companies are still learning how to make the most of advertisements that are viewed quickly as a consumer searches for something else on a web page or in a magazine. Subtle changes to ads viewed repeatedly can boost advertising effectiveness in increasingly cluttered environments visited by increasingly unfocused consumers," the authors conclude.

###

Stewart Shapiro and Jesper H. Nielsen. "What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency." Journal of Consumer Research: April 2013. For more information, contact Stewart Shapiro (sshapiro@udel.edu) or visit http://ejcr.org/.



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-10/uocp-itb102212.php

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Survival and Food inside a Main Turmoil

With the sudden popularity of the J.J. Abrams NBC television series, Revolution, many are starting to wonder what they should have on hand in the event the lights suddenly go out, or some other crisis befalls us. We have put together some of the most common items that ?preppers? or survivalists feel are necessary.

WATER SUPPLY:

People need 3 things to survive: Water, Food and Shelter, in that order. For water supply you have a few options.

Short-term supplies of water consist of a few gallons per person, ready to transport, in addition to a portable filtering system or a treatment system.

A long-term supply will require many hundreds of gallons for each person, depending on how much supply you intend to store.

A normally active person needs to drink at least 2 quarts of water each day. Hot environments can double that amount. Children, nursing mothers and sick people will need more. You will also need it for food preparation and hygiene. Store a total of at least one gallon per person, per day. So a 1 year supply for a typical family of 4 will require at least 1460 gallons. Those plastic storage barrels hold 55 gallons, so you?ll need 26 of them.

If you think that because you live near a lake, river, pond, stream or swimming pool- that you don?t need to worry about drinking water, you could be dead wrong. Many survival scenarios have contaminated supplies at their root, and if you don?t properly prepare the water before drinking it, it could be fatal.

Treating Water for emergency use can be as simple as filtering it or dropping a pill into it before use. Used worldwide by hikers, campers, emergency volunteers and anyone else who might need to administer or drink water of uncertain quality, water-purification tablets disinfect contaminated drinking water.

FOOD SUPPLY:

If you want to be fully prepared for whatever may come, food is the absolutely essential item you need to have on hand.

There are many ways to store it, and many types of food supply you may need to store. You can grow and dehydrate or can your own, or you can buy them already packaged for normal storage (1-2 years) or long-term storage (20-30 years).

3-Day Supply-the 72-hour kit is ?grab a bag and jump in the car? for emergency evacuations. This is essential calories and hydration to get you through a short-term crisis, or to a safe place where supplies will be available. It consists of anything from protein and calorie snacks to MRE (Meals Ready-to-Eat) packs. Have one for each member of your family stored at home, at work, or in the car.

2-Week Supply-if the nature of an emergency is going to take you out of your routine for more than a few days, you?d better have a 2 week supply conveniently located. Keep it handy for quick evacuation, or at your cabin or other emergency destination. You?ll need MREs, dehydrated entr?es, energy snacks, and water for each of you.

6-Week Supply-if you need to rely on an emergency food supply for up to 6 weeks, something serious has hit the fan. This should be stocked at your homestead hideaway in the woods, or in your fully secured home. It should be easily portable in case you need to change locations in a hurry. You?ll need dehydrated meals, water, firearms, and preparedness kits.

6-Month Supply-for long term crises. You?ll need basics, plus full meals and all the necessities. Dehydrated meals, MREs, rice, beans, wheat, spices, and a lot of water or water filtering equipment. Store it where you intend to wait out the disaster. You?ll also need survival gear, camping equipment and hunting skills to get you through.

1-2 Year Supply. You?re in for the long haul, so make sure you have everything on hand you?ll be needing until the major crisis has passed and civilization has restabilized. In addition to all of the dehydrated and stored foods, you?ll want seeds, hydroponics, and hunting, trapping and camping gear. You?re completely on your own during this time, and that means you?ll need to protect yourself and your loved ones, so have firearms and ammo as well.

Long-term food supply should consist of most of the foods you eat on a regular basis-if you?re eating right, that is. Canned foods taste great and are convenient and inexpensive, but are not easily transported. Dehydrated or freeze-dried food can be stored in a much smaller space, and is reasonably portable if necessary. It can also have a storage life of 20-30 years. Vegetables, fruits, meats, nuts, oils, spices, batters and mixes, beans, grains, pasta, potatoes, desserts, breakfast foods, eggs, and TVP (textured vegetable proteins-fake meat). Even powdered milk, coffee, tea and fruit drinks. Lots and lots of water or filtering supplies.

Seed packs will come in handy for lots of garden fresh food when the stores are empty and the trucks have stopped delivering to grocery stores. For longer waits, large supplies of seeds can make you king of the hill, so start stocking up.

Hydroponics is the cultivation of plants in nutrient solution rather than in soil, and is especially crucial when growing outside is no longer practical. Become an accomplished hydroponic grower before the need arises. Grow a garden in your basement, or closet.

KITS:

The Emergency Get-Home-Bag (GHB) is a midsized disaster preparedness kit that?s perfect to keep on hand in your office or trunk of your car. The GHB provides provisions and tools to help you get home (or other suitable shelter) should an emergency emerge while going about everyday life. Your pack should include things like 1-3 days? water and dehydrated food or snack bars, compass, whistle, blanket, lighter and matches, duct tape, water purification tablets and portable filter, light sticks and flashlight, batteries, first-aid kit, multi-tool, knife, poncho, tube tent, work gloves, zip ties, paracord, respirator mask, etc.

A Bug-Out-Bag (BOB) is the basic, essential kit everyone should have. As its name implies, it?s the grab-and-go bag containing basics to get you safely to your base destination, where you can assess the extent of the emergency and the length of your stay. The BOB will contain more than your GHB, and you may want to pack it in an emergency roll-away system. Once you?re clear of danger or need to continue on foot, backpacks and hydration systems allow you to stay moving on foot as needed.

Vital for evacuation or shelter-in-place scenarios, the BOB provides the same things as your GHB; food, water, tools, communications and first aid for one adult for an absolute minimum of three days, and up to 10 days, or longer with rationing. A BOB will also contain a light-weight tent and suitable sleeping bag, a head-lamp, emergency multiband multi-power weather radio, water filtering bottle, camp trowel, hand warmers, goggles, sewing kit, toiletries, etc.

Specialized Kits, like medical kits, first responder kits and pandemic kits are for specific purposes when normal services and facilities aren?t available. A Medical kit will contain everything you need to assist with routine first-aid to diabetes and other medical needs and emergencies. A First Responder kit will include much of what a first-aid kit contains, plus some tools and equipment for getting people out of dangerous situations, and for splinting limbs, washing eyes, clearing airways, plus an aspirator, thermometer, respirator, pain relief, etc. A Pandemic kit provides the basics for isolating you from others infected with life-threatening diseases. Includes items like N95 respirators, eye protection, vinyl gloves, disposable thermometers, tissues, hand sanitizers and biohazard bags.

Some items that top survivalists and first responders recommend you have on hand are tobacco products; to barter and bribe. Red Man Chewing Tobacco, pipe tobacco and cigarettes are powerful negotiating tools when people with nicotine addictions run out of cigarettes.

SELF-PROTECTION:

Firearms are the best choice for self-protection and hunting food. Choose from a large selection of handguns, rifles or shotguns for your particular self-defense and hunting needs. Store plenty of ammunition, and get all of your reloading supplies and equipment for inexpensive ammo.

Archery is also a great method for hunting, and can be an effective tool for self-defense. There are many types of bows that can be very effective in various circumstances, but for survival most will choose a Compound Bow or a Crossbow. This kind of weapon is especially good for silent hunting.

There are likewise many types of Knives that will enable you to protect yourself, or perform any number of tasks. There are hunting knives, folding knives, and large and small multi-blade knives with saws and scissors and other handy devices.

A good Hatchet is not only practical for camping, but can aid in defending against a violent attacks. The same can be said about a Machete.

Don?t underestimate the value of a quality Slingshot or even a Blowgun if the occasion requires it. With a little practice you?ll be surprised at how well you can hunt with these useful weapons. A Pellet Gun can likewise bring down small game without giving away your position.

GEAR:

Survival Self-Reliance Gear varies widely depending on the circumstances you find yourself in. A good place to start in your home is everything you use now, only in a 1-2 year supply, plus whatever you?ll need if all outside retailers and services go black. This will include equipment for filtering and purifying water, solar and other energy equipment, firearms and ammo, clothing and sewing gear, communications equipment, and all of the tools you?ll need.

Camping Equipment makes some of the best survival gear, with hiking shoes, packs, clothing and overnight equipment, and cooking and gathering tools. Lamps, flashlights, radios, and plenty of batteries and solar recharging equipment are a must.

Hunting weapons and digital and other gadgets to give you an advantage over the game or your opponents. Don?t forget-all of the restrictions on how to hunt that you?ve learned in the past go out the window when food is for survival. All of the don?ts become dos-hunting in the dark with a bright light or night vision, taking underage game, fishing with multiple lines and hooks, or putting nets across the creek-it?s all fair when your next catch is the difference between survival and starvation.

Hot Weather gear like sunglasses, sunscreen and a shade hat for southern climes and Cold Weather gear like a Fire Starter kit and thermal hiking clothes and sleeping bag for the North Country.

If you are in a hurricane region or flood plain, a rubber raft and life jacket will be necessary.

And don?t neglect the little things, like the right cooking equipment, twine, hand sanitizer, or a latrine shovel. Duct Tape is indispensable at home, the homestead, or on the trail. Put a Survival Handbook in your bags, and be sure to have whistles, pocket knives, and bandages in your pockets.

ENERGY FUEL:

Whether you?re making your home energy independent through Solar, Wind or Hydro collection installations or generators, or you?re using them to power your remote cabin, there is a great deal of cutting-edge energy technology that can take you off the grid and render you entirely self-reliant. There are even some low tech, very affordable tricks you can follow to get electricity or heat for water, comfort or cooking from the environment.

Solar ovens are very portable and can be easily set up for cooking, baking and heating water for washing and cleaning. You can even build your own parabolic solar oven out of a TV dish and some tin foil.

There are also a number of portable solar collectors that enable you to power your radios, lights, and digital devices, as well as recharge your batteries.

For heating your house or cabin there are a number of inexpensive and storable fuels ranging from condensed wood chips, coal, alcohol, propane, natural gas, and cord wood.

We should all be prepared for emergencies.

About the Author

JL Thompson is an author and survival writer. Seen the new TV series Revolution, and wondered what you would do if the lights went out, or some other crisis shut down society?

Get everything you need to get through a crisis from http://www.GetRevolutionReady.com/ or http://www.CenturySurvival.com/
Get Revolution Ready | Preparedness, Survival Emergency Supplies, Food Water Storage, Self-Protection, Kits, Solar, Wind and Hydro Power. Water Filters Treatment. Hydroponics, Seedpack, Canning. Hunting, Hiking, Camping. Get everything you need to get through a crisis from http://www.GetRevolutionReady.com/ or http://www.CenturySurvival.com/

http://goarticles.com/article/Survival-and-Food-Supply-in-a-Major-Crisis/7075024/

Source: http://www.yorkshiredalesreport.co.uk/news/2012/10/survival-and-food-supply-in-a-major-crisis/

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